For years, the wedding industry has been shouting out about personalization of weddings and couples bringing more of themselves to the table.
Finally, it seems, couples have heard the call, and are seeking a style of wedding that is a true reflection of their personalities, rather than a cookie-cutter version of someone else’s big day.
Couples, both young and more mature, want a wedding day that reflects them and their journey. They’re embracing their stories and creating authentic experiences that paint a picture of them as a couple with their hopes, dreams and loves woven into the narrative.
Moving away from Pinterest boards
Pinterest has been one of the primary go-tos for wedding inspiration, but in 2019, couples are finally thinking, “What am I going to do for myself rather than what has someone else done?”
Kimberly Bailey, Celebrity Cake Artist at The Butter End encourages her clients to step away from Pinterest which is someone else’s wedding day and a reflection of them, and instead embrace their own personalities. “If you sprinkle your personality in, guests are going to leave that party saying, “I really feel like that was a representation of who they are as a couple and who they are individually.”
Finding inspiration in the most unusual places
More and more, wedding professionals are encouraging their couples to take inspiration from sources beyond the typical wedding images on Pinterest, Instagram or in wedding magazines.
Couples are discovering inspiration in pieces of art, fashion images, their favorite vacation destinations, food they ate on dates and their family traditions. Author, Wedding Designer and Planner Matthew Robbins says that his book, “Inspired Weddings,” concerning the personalization of a couple’s wedding day, is more relevant than ever.
“When I meet my clients, the first thing we start to talk about is who are you and what are you bringing to the table as the client in terms of your experience, your personality, your personal history, your family history, where do you like to travel, what do you like to eat, what do you collect.”
“Those are all things that I talk about in my book and they very much inform our conversations with our clients. They really lead us to the destinations they choose, to the flowers they choose, the menus. All of those things really inform our decisions.”
“At the end of the day, I want your guests to walk away saying, ‘that was so Susan and Jack.’ I want it to really speak volumes about YOU.”
Chicago based Wedding Planner, Michelle Durpetti says that her clients are coming to her determined to create a meaningful experience and she loves it.
“Couples come to me saying, ‘What does this mean to us? Why are we getting married on this day, at this place, with these people surrounding us? What does the food mean to us?’ So the planning has so much intention and that makes my job feel so much more important. It’s always felt important, but it has added a layer of responsibility that I love because when you step forward with intention, everything just means more.”
Embracing your unique story
Wedding Officiant Alisa Tongg notes that in the past 12 months, couples are embracing their stories more than ever. Whereas in the past, couples might have apologized for having a family before they walked down the aisle, instead her couples are now celebrating the unique path that they walked to their engagement.
“It’s beautiful when people are honest, and they’re not ashamed, and they’re celebrating where they are today, and what they’re hoping for in their future. And it makes being an officiant for someone like that or a couple like that a wonderful experience for me.”
Let vendors get creative
Another hot trend in this space is couples allowing their wedding vendors to be more creatively free in bringing their inspirations to life.
Celebrity Wedding Planner Angela Proffitt says that her clients don’t come to the table with specific inspirations, but allow her team to really help them find their own individual ideas.
“We really dig into their brain, and really pull out the psychology of what makes them unique as a couple. And typically, we get that information because we ask a lot of questions, and also, try to be very fun with it.”
Cake Designer Kimberly Bailey implores couples to let their wedding vendors explore their creativity to get more beautiful results.
“You have a resource. I’m an artist, so use me! You’re paying for me. Any baker can recreate another cake. But, not every cake is a piece of art. And, it’s the same thing with florists. You can show a florist photos of a centerpiece, and if they’re a good florist they can recreate it. But you’re cheating yourself out of the creativity of the designer,” she says.
Interested in learning more about how your wedding business can embrace this exciting new trend? At Wedding Masters you can find resources such as sales funnels, automations, marketing, social media and much more!